The KEYJ Foundation is a South African non-profit organisation using music, mentorship and wellbeing initiatives to uplift and empower young people.
Since 2021, we have created platforms for emerging artists, supported youth development, and raised awareness around mental health. Through our Music over Mind Schools Programme, we are expanding this impact into schools by creating safe, creative spaces where young people can build confidence, resilience and connection through music.
Together with educators, donors, volunteers and community partners, we are helping young people thrive — on stage, in the classroom and beyond.
Join us in making music matter.
Music Over Mind is the KEYJ Foundation’s flagship school programme, designed to support youth mental wellbeing through music, creativity, and connection—particularly in under-resourced communities across Cape Town.
Launched as a pilot in 2026, this initiative goes beyond once-off events to create lasting impact within schools. It combines high-energy launch activations with ongoing support structures and an after-school music programme, giving learners both a voice and a support system.
WHAT WE DO:
Previous & current Ambassadors & partners include:
Chad Chitter (Mental Health Awareness ambassador)
George Werner & IMAD/Little Giants (Prolific musician & advisor – and KeyJ Foundation beneficiaries)
PennyLane Studios (Recording Studio, hosting of KeyJ Foundation events)
Eastern Acoustics (Sound Engineering partner, KeyJ Foundation events)
FoxFive Media (Media advisory consultant & sponsor)
George Stubbs & DNA Connect (Network & advisory partners)
Western Cape Dept of Health (Southern & Western districts) (Mental Health Awareness collaborations with public sector healthcare clinicians/psychologists)
Redwing Consulting (Website/email hosting and sponsorship)
